About this template

Apple Inc is a renowned technology brand, known for its innovative streaming services and massive sales of its flagship product, the iPhone. This SWOT analysis templates look at Apple’s strengths, opportunities, threats, and weaknesses. So, download it to get a sneak peek into the company’s strategic profile.


  • Leading tech name:
  • Apple is an established brand in the tech industry with a loyal customer base. Much of its popularity is accredited to design, quality, and user-friendly experience.

  • Wide range of products:

    Apple manufactures a range of products, including iPhone, Mac, iPad, and other wearables. All these products are sold in the company’s retail stores with direct expert assistance.

  • Renowned leadership:
  • Apple Inc’s founder Steve Jobs was responsible for overlooking all aspects of the company. Under him, high-ranking individuals handle their respective divisions, which introduces a democratic management system in the company.

  • Strong financial profile:
  • Apple has enjoyed strong finances ever since its launch. In 2018, the company made its capital share of over $1 trillion and net income of $50 billion.


  • Expensive:
  • Apple devices are generally pricier than most market competitors. Plus, their services like iTunes and iCloud also cost a big sum. Hence, most services feel out of reach for the average consumer.

  • iPhone dependency:
  • Apple is highly dependent on iPhone sales, and two-thirds of its revenue in 2020 came from the iPhone alone. It can leave the company in financial distress if the product fails to entertain customers in the future.

  • Limited customization:
  • In recent times, Apple has not introduced new products. Even the ones they have launched have similar features to their early releases, which may disinterest a large segment of their consumers.

  • Intense competition:
  • The global tech sector is highly competitive, as more and more companies are developing new products. This calls for Apple to innovate its research and development sector.


  • Streaming services expansion:
  • Recently, Apple has shifted its priorities toward streaming services, considering huge market demands for video streaming. For this, the company has launched several services like Apple Music, Apple TV+, etc.

  • Affordability:
  • Apple’s higher prices make consumers hesitant to invest in its products and services. Working in this sector can help them handle intense market competition.

  • Wide range of tech-based stores:
  • Apple already has retail shops across the globe that provide direct customer assistance. Focusing on these stores and providing expert employee assistance for consumers can boost their sales.

  • Ban on Chinese smartphones in the US:
  • Currently, Chinese products are banned in America, which means Apple can launch new products and services to generate stable revenue.


  • Shortage of mobile-device chips:
  • Not having enough mobile-device chips is a risk for Apple. For example, the company had to cut down iPhone 13 production by 10% just because they didn’t have enough chips.

  • Affordable competitors:
  • More companies in the tech industry are launching innovative products at reasonable prices. It allows consumers to invest in improved yet affordable products.

  • Economic crisis:
  • External factors like rising inflation and market recession can reduce the demand for Apple products and services. Diversifying its product range can help Apple increase its revenue.

  • Backdoor mechanism:
  • Currently, Apple is forced to let governments access their user data for law enforcement and intelligence gathering. It puts the private information of people at risk.

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