Google S.W.O.T analysis

About this template

Currently, Google is one of the most profitable businesses in the world, with a dominant search market share and other data-related services. This free template observes internal and external factors that count when making decisions in the company. So, download it to explore Google’s multi-faceted strategy.

Strengths

• Large market share:

Google has a large market share, which gives it a position to stay ahead of its competition. This way, the company gets increased advertisers and partner platforms.

• Search engine monopoly:

  Today, Google is the most used search engine, especially in Europe. Its ability to produce internet traffic has helped the company become an unbeatable competitor in the market.

• Simplified approach:

Google follows a simplified approach to answer search queries. It analyzes user behavior and trends, which translates well into improving its search algorithms and boosting revenue.

• Diversified web presence:

Google is not only a search engine but offers core services like email, cloud storage, mobile OS, and other advertising platforms. It helps the company reduce its dependence on a single product or service.

Weaknesses

• Dependency on ad revenue:

Google heavily depends on advertisements and its ad partners. This means that any potential setback in revenue would hit the company’s revenue significantly.

• Data gathering:

Companies have suffered from Google inaccurate data collection algorithms, which lowers SEO ranking of a company and decreases the traffic.

• Weak social media:

Google has never invested resources in marketing, even so, its social media presence is minimal.

• Economic fluctuations:

Because Google relies on ad revenue, any economic downfall can impact the company. According to sources, the company is facing a decline in ad rates. This calls for the company to think of creative ideas for generating profit.

Opportunities

• Cloud computing:

As more businesses are shifting to cloud infrastructure, there is a big opportunity for Google cloud computing. In this space, Google has to deal with giants like AWS and Microsoft Azure.

• Wearable OS:

Recently, Google has invested a lot in the wearable market. It is expected to grow an annual revenue of $30.88 billion in 2025.

• Android operating system:

One thing benefitting Google most is providing the Android Operating System. This has not only expanded their customer base but also made it a direct competitor to Samsung and Apple.

• Emerging technology learning:

The popularity of AI tools like chatbots has a great opportunity for Google. Big players like Microsoft and OpenAI are already jumping in this space.

Threats

• Cyber security and hacking threats:

Though Google is benefiting from online businesses, it also means a higher risk for cybersecurity threats. Here, Google needs to adopt protective measures against these dangers.

• Ad revenue decline:

As discussed above, Google has experienced a decline in ad revenue, which can seriously hit its annual profits.

• Apple’s comeback:

Companies like Apple, Microsoft, and Amazon are all competing with Google. It can threaten the company’s search bases and advertisements, which can eventually hurt its market share.

• Privacy issues:

Google has never revealed its algorithms for searches and data gathering. Given this situation, industry partners are concerned about the traffic generation and search engine algorithms.