About this template

Currently, Google is one of the most profitable businesses in the world, with a dominant search market share and other data-related services. This free template observes internal and external factors that count when making decisions in the company. So, download it to explore Google’s multi-faceted strategy.

Strengths

  • Large market share:
  • Google has a large market share, which gives it a position to stay ahead of its competition. This way, the company gets increased advertisers and partner platforms.

  • Search engine monopoly:

    Today, Google is the most used search engine, especially in Europe. Its ability to produce internet traffic has helped the company become an unbeatable competitor in the market.

  • Simplified approach:
  • Google follows a simplified approach to answer search queries. It analyzes user behavior and trends, which translates well into improving its search algorithms and boosting revenue.

  • Diversified web presence:
  • Google is not only a search engine but offers core services like email, cloud storage, mobile OS, and other advertising platforms. It helps the company reduce its dependence on a single product or service.

Weaknesses

  • Dependency on ad revenue:
  • Google heavily depends on advertisements and its ad partners. This means that any potential setback in revenue would hit the company’s revenue significantly.

  • Data gathering:
  • Companies have suffered from Google inaccurate data collection algorithms, which lowers SEO ranking of a company and decreases the traffic.

  • Weak social media:
  • Google has never invested resources in marketing, even so, its social media presence is minimal.

  • Economic fluctuations:
  • Because Google relies on ad revenue, any economic downfall can impact the company. According to sources, the company is facing a decline in ad rates. This calls for the company to think of creative ideas for generating profit.

Opportunities

  • Cloud computing:
  • As more businesses are shifting to cloud infrastructure, there is a big opportunity for Google cloud computing. In this space, Google has to deal with giants like AWS and Microsoft Azure.

  • Wearable OS:
  • Recently, Google has invested a lot in the wearable market. It is expected to grow an annual revenue of $30.88 billion in 2025.

  • Android operating system:
  • One thing benefitting Google most is providing the Android Operating System. This has not only expanded their customer base but also made it a direct competitor to Samsung and Apple.

  • Emerging technology learning:
  • The popularity of AI tools like chatbots has a great opportunity for Google. Big players like Microsoft and OpenAI are already jumping in this space.

Threats

  • Cyber security and hacking threats:
  • Though Google is benefiting from online businesses, it also means a higher risk for cybersecurity threats. Here, Google needs to adopt protective measures against these dangers.

  • Ad revenue decline:
  • As discussed above, Google has experienced a decline in ad revenue, which can seriously hit its annual profits.

  • Apple’s comeback:
  • Companies like Apple, Microsoft, and Amazon are all competing with Google. It can threaten the company’s search bases and advertisements, which can eventually hurt its market share.

  • Privacy issues:
  • Google has never revealed its algorithms for searches and data gathering. Given this situation, industry partners are concerned about the traffic generation and search engine algorithms.

Related templates

Get started with EdrawMax today

Create 210 types of diagrams online for free.

Start diagramming now