About this template

Walmart, founded by Sam Walton in 1962, is a global retail giant. It has grown from a single discount store to the world's largest retailer and private employer. With operations spanning 27 countries and a workforce of over 2.3 million associates, its influence on the global economy is undeniable.

A SWOT analysis is a strategic planning tool that assesses a company's strengths, weaknesses, opportunities, and threats. This Template offers SWOT analysis of Walmart, highlighting the company's strategic opportunities and potential threats, areas for growth and the need for effective strategic management.

By analyzing this framework individuals can understand how Walmart can utilize its strengths, address its weaknesses, capitalize on opportunities, and minimize potential threats to drive success.


  • Strong brand recognition:
  • Walmart's brand is well known for affordability and convenience, making it a go-to destination for millions of shoppers worldwide.

  • Strong customer base:

    With a strategy that emphasizes everyday low prices, the company has built a loyal customer base that relies on its consistent value proposition.

  • Diverse revenue streams:
  • The company's wide range of products and services, including groceries, electronics, and e-commerce, contribute to a strong and stable financial foundation.

  • Great pricing strategy:
  • Walmart's pricing philosophy, known as 'Everyday Low Prices' (EDLP), ensures customers can expect low prices without the need for frequent sales or promotions.


  • Dependency on the US market:
  • Despite its global presence, Walmart still relies heavily on the US market for its revenue. This could be risky if the US market faces economic downturns.

  • Thin profit margins:
  • Operating on a cost-leadership strategy, the brand has thin profit margins, which makes it vulnerable to any increase in operational costs.

  • Unfair labor practices:
  • Walmart has faced criticism for its labor practices, including low wages and inadequate healthcare for its employees.

  • Large inventories:
  • Managing large inventories can be challenging and may lead to increased operational costs and waste if not managed efficiently.


  • Global expansion:
  • Walmart has the potential to tap into emerging markets, increasing its global footprint and diversifying its revenue sources.

  • E-commerce growth:
  • With the rise of online shopping, the corporation can further develop its e-commerce platforms to meet the growing demand for digital retail services.

  • Promoting a green world:
  • By investing in sustainable practices, Walmart can enhance its brand image and appeal to environmentally conscious consumers.

  • Strategic partnerships:
  • Collaborating with local brands can help the brand to adapt to regional preferences and expand its customer base.


  • Intense competition:
  • Walmart operates in a highly competitive industry where it contends with both brick-and-mortar and online retailers. This competition pressures margins and market share.

  • Exploits and thefts:
  • Retail operations face a significant risk of security breaches and thefts. This can result in financial losses, reputational damage, and compromised customer trust.

  • Political and legal issues:
  • Changes in the regulatory environment can affect Walmart's operations, such as labor laws and trade policies. These changes may increase operational costs or restrict business practices.

  • Frequent tech issues:
  • Walmart is expanding its digital footprint. It must navigate the complexities of cybersecurity threats and technology disruptions that can affect its e-commerce platforms.

Related templates

Get started with EdrawMax today

Create 210 types of diagrams online for free.

Start diagramming now