ER diagram for customer loyalty program

About this ER diagram for the customer loyalty program

A customer loyalty program ER diagram shows a reward structure for a typical loyalty program. Businesses use it to motivate and appreciate customers. As far as the diagram is concerned, the focal point is the customer entity that is representative of the program participants.

Each customer has a unique ID. It links to their name, email, phone, join date, and tier level in the customer program. Customers earn points for their purchases. This lets us introduce the transaction entity.

The transaction entity keeps a record of all purchases made by the customers. The transaction entity has transaction ID, transaction date, total amount, and points earned. Customers gain rewards through these points. Each transaction links to its products via the product entity. The product entity has product ID, product name, price, and points earned as attributes. These points indicate how much customers earn for every product they buy.

Every transaction occurs within a store. This is shown in the store entity, which has the attributes: store ID, store name, and location. The store entity draws a link between each transaction and the retail outlet where the transaction took place.

The members can utilize the points they have earned over some time for rewards. The reward class indicates what incentives to offer. It has properties like reward ID, name, points required, and description.

When customers collect enough points, they can redeem rewards through the redemption class. It records the redemptions with fields like redemption ID, date, and quantity. It also connects with the customer and reward classes to specify the details of the reward given to or claimed by the customer and in which quantity.

Finally, the loyalty program entity includes all of them and their components: program ID, name, description, start date, end date, etc. This class implements the stages of the program and outlines the earning and spending of points by the customers.

This ER diagram shows the relationships among customers, their transactions, products, rewards, and outlets. It enables proper management of a customer loyalty program.