Marketing agencies have to deal with various clients daily, each with different or unique requirements. They always have to focus on satisfying the existing clients while grabbing the new ones. Making every project shine becomes their number one goal. A dedicated tool is very important for managing day-to-day activities when starting a marketing agency.
A marketing agency tool assists agencies in streamlining their operations by providing a centralized platform for communication, collaboration, and project management. These utilities also help agencies automate their routine tasks. If you need a dependable tool to make your agency stand out, you are at the right place. This guide lists the 8 best marketing agency software to run a successful business.
In this article
Part 1. What Should You Look for in Software for a Marketing Agency?
Whether you want to uncover new opportunities, win over leads, or manage customer relationships, having the right tool will always be crucial. Before exploring the top tools for running an agency successfully, let’s look at the factors you must consider before selecting a specific software.
- Integrated AI tools: See whether a marketing tool has AI functionalities. Nowadays, you can easily find AI-powered marketing utilities, such as Surfer SEO, Lexica Art, and Jasper AI. They are designed for SEO, creating blog thumbnails, and copywriting, respectively.
- Process Automation Capabilities: Since automating business operations and routine tasks is a primary goal of a marketing agency tool, its process automation abilities should be unmatchable.
- Ease of Use: A tool should be designed while keeping users of all skill levels in mind. Each feature must be easy to navigate so that everyone can get the maximum out of a marketing tool.
- Trial Period: Good marketing software always offers a trial period for new users to familiarize themselves with its potential. Make sure you consider this factor, too.
- Customer Support: Even if your tool has all the features you need, considering customer support is super important. The support staff should be knowledgeable, highly trained, and able to answer every single query of all customers.
- Visual Process Diagramming Tools: A credible marketing tool must have diagramming abilities, such as creating flow charts, crafting outlines, making org charts, and more.
Part 2. Top 8 Marketing Agency Software
Now you are familiar with how to select marketing agency software. It is time to explore the features, pros, limitations, user reviews, pricing, and other similar parameters of some of the best marketing tools to set your agency apart.
1. EdrawMax
It is a wonderful diagramming utility that allows you to create compelling proposals and presentations for clients and customers. In addition, diagrams and mind maps created in EdrawMax aid workflow management and strategy planning. This software is available for all popular platforms, such as Mac, Windows, iOS, Android, Linux, and Web.
Features
- Simplified UI design
- It makes visualizing your idea very simple.
- Multi-platform support.
- You can save files on the cloud and share them via links.
- EdrawMax supports cross-platform integration.
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500+ Reviews
People Like It For
- One-stop diagramming solution.
- It has more than 30 AI functionalities.
- You can export diagrams in over 13 formats like PPTX, SVG, VSDX, and more.
People Dislike It For
- The cloud storage space is limited in annual and semi-annual plans.
Price
- A free trial is available.
- Education: $62 (semi-annual plan), $85 (annual plan), and $139 (2-year plan).
- Individuals: $99 (subscription plan), $198 (lifetime plan), and $245 (lifetime bundle plan).
- Teams & Businesses: $507.75
User Review
“The app is cheaper than Visio, but I believe it can still be lowered a bit to support parity purchasing power, especially in this side of the world (ZA), where 1 USD = 18 ZAR. The app is incredible, and I was able to achieve all that I needed without hassle. Thank you for the great app.”
Verified Capterra commentfrom Baiano S., computerized systems validation SME.
Rating (Capterra): 4.6
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2. Improvado
This is an AI-powered marketing analytics and intelligence tool. If you are looking forward to pulling metrics across channels into a unified dashboard, try Improvado. It will help your agency effectively report to clients. This tool empowers agencies and enterprises to leverage AI to optimize performance, make data-driven decisions, and automate complex reporting.
Features
- It comes with a simple dashboard that makes SEO, Facebook ads, PPC, and performance marketing easy and fun.
- This tool helps you manage your accounts easily.
- It features fully custom data visualization.
- Content management, channel management, and channel attribution are a few more features of Improvado.
People Like It For
- Unbelievable customer support.
- It can map your data across different platforms.
- This tool aggregates all data into one destination in real-time.
People Dislike It For
- It does not offer a free trial.
Price
- You need to contact the management for pricing information.
User Review
“The platform is straightforward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder.”
Verified Capterra comment from Stephen M., a media associate.
Rating (G2): 4.5
3. Ahrefs
This SEO tool suite is explicitly developed to optimize your clients’ search visibility. It helps you in a variety of ways, e.g., by performing powerful keyword research, site audits, and analyzing backlinks effectively. Simply put, Ahrefs provides you with everything you need to get more organic traffic and rank higher.
Features
- It helps you access data from nine search engines, including Google.
- This tool performs effective site audits, content analysis, and keyword exploration.
- SEO reporting and SERP rank tracking.
- It improves web crawling breadth and speed.
- It offers a huge private community for worthy assistance.
People Like It For
- A perfect utility for building broken links.
- You can track keyword rankings at a local level.
- It helps you see the top-performing pages of your competitors.
People Dislike It For
- All plans come with one power user seat only.
- It does not support phones.
Price
- $129 per month (lite)
- $249 per month (standard)
- $449 per month (advanced)
- $14,990 per year for enterprises
User Review
“I love the fact that Ahrefs is very good at backlinks. I just finished a course on SEO, I made use of Ahrefs backing analytics and the Free Keyword Generator.”
Verified G2 comment from Opeyemi O., a small business owner.
Rating (Capterra): 4.7
4. Google Analytics
If you want to track conversions, ads, and websites, Google Analytics will be your helping hand. In addition, it allows you to measure marketing performance and report to your clients or customers. Every marketing agency must have this tool, as it provides deep insights into user behavior and website traffic.
Features
- The simple UI design shows everything from user details to paid campaigns for marketing.
- Built-in automation
- Real-time reporting
- Free-form exploration
- Data collection and management
People Like It For
- This tool is simple to set up and easy to use.
- It works with other Google products seamlessly.
- It helps you extract reports for relevant data analysis.
People Dislike It For
- Sometimes, you may get inaccurate results.
Price
- Google Analytics tool is available for free.
- The cost of GA 360 starts from $50,000 per year.
User Review
“I am using Google Analytics very often to check the organic traffic on my website. It is helping a lot to understand my website performance by sharing metrics such as number of visitors and traffic sources & user behavior, engagement rate, conversion rate etc.”
Verified G2 comment from Isha P., a sales and marketing specialist.
Rating (G2): 4.5
5. SEMRush
It is considered among the best marketing agency SEO tools that assist businesses in implementing effective SEO strategies and performing competitive research. It also helps you in social media and PPC-based marketing. Moreover, you can produce effective and compelling pieces of content with SEMRush. The world’s leading organizations, like Tesla, P&G, and Forbes, trust this marketing tool.
Features
- You can integrate it with various apps, such as Google products, Zapier, Instagram, Facebook, WordPress, and more.
- It helps you find the best keywords to increase your site's organic traffic.
- It enables you to gather new ideas to enhance SEO performance and improve the site’s health.
- This tool performs strong competitor analysis to unpack their strategies.
- It develops data-driven solutions through powerful content marketing.
People Like It For
- It has a gentle learning curve.
- Customer support is available on three channels, e.g., email, live chat, and phone.
- The user interface is very well organized.
People Dislike It For
- It provides data for one search engine only, Google.
- Some users think this tool is a bit more expensive than others.
Price
- A 14-day free trial is available.
- $129.95 per month (pro plan)
- $249.95 per month (guru plan)
- Contact management for business pricing
User Review
“It offers a variety of tools that you can use to monitor & get guidance on optimizing your online presence. In reference to local listing management, the only pro appears to be the low price of subscription without any long-term commitments.”
Verified G2 comment from Sean P., a consultant for a small business.
Rating (Capterra): 4.7
6. Sprout Social
Are you seeking a trusted social media management solution for your marketing agency? If so, Sprout Social should be your top choice. This marketing agency platform helps you monitor, analyze, and schedule various social campaigns across your clients’ accounts. The primary goal of this tool is to strengthen your market position, drive more revenue, and extract real business value.
Features
- The Smart Inbox feature allows you to reply to all messages coming from different platforms, including Facebook, LinkedIn, Twitter, TikTok, and more.
- The content calendar allows you to create, schedule, and publish content on social media regularly.
- This tool comes with a review management feature that assists businesses in monitoring reviews from different platforms, including Google My Business, Facebook, and Apple App Store.
- The Social Listening feature of this marketing agency software uncovers important insights into what your target audience is talking about.
People Like It For
- It claims a 2X increase in average client retainers.
- This tool guarantees a 1002% increase in overall social engagements.
- It has the ability to reduce more than 80% average time to first response.
People Dislike It For
- Some users think the price tag does not justify the support for social media files.
- It has a steep learning curve.
Price
- A free trial is available (no credit card is required).
- $199 per user per month (standard plan)
- $299 per user per month (professional plan)
- $399 per user per month (advanced plan)
- Custom pricing for enterprises
User Review
“Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.”
Verified Capterra comment from Dan F., a social media manager.
Rating (G2): 4.4
7. Zapier
It is unmatchable workflow automation software that helps you connect different marketing services and applications used by different agencies. Zapier is known for automating your marketing campaigns, projects, customer support, social posts, employee onboarding, leads, app data, and much more. This tool enables you to grow fast without hiring another employee.
Features
- This tool supports thousands of integrations with various services and apps.
- The UI design is elegant and easy to use.
- It allows you to automate complex processes without writing any code.
- You can filter data with Zapier to make sure that only relevant stuff is processed.
People Like It For
- It automates repetitive tasks or activities.
- This tool can be integrated with many applications.
- It is affordable and reliable.
People Dislike It For
- Limited customization
- Data security concern
Price
- A free trial is available.
- $19.99 per month (professional plan)
- $69 per month (team plan)
- Custom pricing for enterprises
User Review
“Zapier can execute our actions at a particular time of our choice. It easily integrates almost all of our required apps and services. It doesn't require us to learn any type of technical skills, it uses a simple click interface.”
Verified G2 comment from Shiv K., an AI software engineer.
Rating (Capterra): 4.7
8. Brand24
This is a powerful, AI-assisted media monitoring tool agencies use to track their clients’ businesses across social media, forums, reviews, videos, blogs, news, and more. Brand24 helps you protect your brand reputation, measure your brand awareness, discover customer insights, and analyze competitors. It is trusted by over 4,000 brands of different sizes, including Samsung and Uber.
Features
- Measures hashtag reach and volume.
- Accesses customer insights.
- It helps you never miss a critical mention.
- This tool tracks reach, measures awareness, and automates reporting.
- It supports 108 languages.
People Like It For
- It features powerful mentions, influencers, and listening analytics.
- You can integrate it with Slack.
- Competitive price.
People Dislike It For
- It can’t help you create social content.
Price
- A free trial is available.
- $79 per month (individual plan)
- $149 per month (team plan)
- $199 per month (pro plan)
- $399 per month for enterprises
User Review
“Definitely it's cost-efficient! There are a number of media monitoring agencies out there that charge hefty prices for the same services (and more!) that you can get with Brand24, all you have to do is learn how to navigate this social listening tool.”
Verified G2 comment from Shieryl Lyn M., a head of marketing.
Rating (Capterra): 4.7
Ending Note
If you want to establish a stable marketing agency, you must consider automating your routine and repetitive tasks. It is only possible with top marketing agency software that helps you automate business operations and focuses on consistent and exponentially increasing growth.
The discussion above has listed the 8 best marketing agency software you can count on. If you are short on time and are looking for a reliable tool to increase the revenue of your marketing agency, try Wondershare EdrawMax. Whether you use Android, iOS, Windows, or Mac, this tool is compatible with all devices. It offers a free trial version for newbies.
